Chi Ionic Permanent Shine Hair Color

Advanced American CHI 44 and Ionic Color Technology
- CHI 44: Ceramic and Far Infrared will provide maximum color penetration inside of the hair
- Ionic Technology: Ionic charge (+/-) will anchor the dyes deep inside of the hair
- CHI Ionic dyes deliver unbelievable radiance, shine and longevity
- Color Lock Complex: 30% longer lasting color, UV protection, adds essential moisture
- Silk cream base for added moisture, smooth and economical applications
- Ammonia-free providing complete color control with a pleasant fragrance
- Aloe: adds protection for sensitive dry scalp, moisture and shine, and healing properties
Performance
- Longer lasting color with unparalleled shine
- Richer more vibrant reds
- Sensational true brunettes
- Fiery coppers
- Pre-mixed Coverage Plus for 100% gray coverage
- Exceptional High Lift Blonde’s for up to 5 levels of lift and deposit
Ammonia-Free
- CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine)
- When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level
- When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level







